The confectionery market is a very extensive and rapidly developing part of the food industry. On store shelves you will find both popular traditional sweets, known and loved for generations, as well as proposals for people with special dietary requirements, for example vegan sweets, sugar-free, lactose-free or gluten-free. Despite such great diversity, Poles have their favorites, which have been at the top of the lists presenting the most popular sweets in Poland for years. What products are these? What types of sweets are most popular among Poles? Find out in the article below!
The most popular sweets in Poland in 2022: Top 10
According to data provided by the Market Monitoring Center (CMR) for the level of sales in small-format stores in the first half of 2022 the top ten on the list of sweets most frequently chosen by Poles is as follows:
- Kinder Bueno; wafer 43 g,
- Kinder Surprise 20 g,
- Merci Finest Selection Red 250 g,
- Wedel Ptasie Mleczko vanilla 360 g,
- Milka Secret Box 14 g,
- Ferrero Raffaello 150 g,
- Prince Polo Classic XXL 50 g,
- Kinder Bueno White 39 g,
- 7 Days with cocoa filling 60 g
- 7 Days Super Max 110 g.
What type of sweets do Poles most often reach for?
As you can see, the above list is quite diverse; it includes wafers and pralines, as well as croissants and milk marshmallows. However, we can draw the conclusion that According to Poles, the best sweets are those with chocolate — it is included in almost all of the products mentioned.
Chocolate bars are also popular sweets in Poland (brands such as Milka, Alpen Gold and Wedel dominate here) and various kinds of cookies. In turn, the youngest are most likely to reach for jellies, candies and sweets. In recent years, we have also noticed a new trend on the market - sweets without sugar or with reduced sugar content are being sought, and sweets with simple ingredients and healthy substitutes are increasingly perceived as good sweets.
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