The specific nature of the modern economy means that each visit to a store requires making numerous choices. Consumers have not only a huge number of products to choose from, but also many variants within the same product category. This leads to a situation in which manufacturers and suppliers must take active steps to stand out from the competition if they want to encourage buyers to choose their offer. Regardless of whether the center of their business is the sale of electronics or distribution of sweets, healthy food or fresh products - attractive presentation is the key to success.

This is why the co-packing service is becoming increasingly popular. What is it? Are co-packing and packaging the same thing? How can packaging affect the sales of your products?

What is co-packing?

Co-packing is a comprehensive service covering all activities related to the packaging and repacking of products. Depending on the needs of a specific customer, it may be limited only to repacking goods from collective packaging to individual ones, but it can also start much earlier - already at the packaging design stage. Co-packing often involves preparing individual products and combining them into promotional or gift sets.

The main goal of this type of services is to increase the attractiveness of goods that are to be placed on store shelves or directly to the buyer - this is important because in the realities of the consumer market, aesthetics has an increasingly greater impact on purchasing decisions.

Packaging – what is it?

Even though both of these concepts are sometimes treated as unambiguous, in reality, packaging has a slightly narrower scope than co-packing. Activities performed as part of packaging are also the last stage of co-packing, i.e. picking and packing goods for shipment or sale.

For whom is the co-packing service profitable?

Any company whose business model is based on the sale of goods can benefit greatly from investing in attractive packaging. These are primarily image benefits - attractive packaging, using the company logo or interesting graphics that will be remembered by the customer, helps build brand recognition. From this perspective, the cost of co-packing is not only an expense for packaging, but can also be treated as a purely marketing investment. In the world of social media, customers willingly post photos of surprising packaging or accessories from the packages they receive, thus helping to promote your business.

Apart from aesthetics and customer satisfaction, co-packing is also practical. Well-designed packaging allows you to protect the goods during delivery, so that when they reach the consumer, they are in perfect condition and still look flawless. This is a simple way to limit returns and complaints.

Co-packing – advantages

  • Increasing the attractiveness of products in the eyes of customers thanks to aesthetic packaging.
  • Unique packaging designed with your company in mind and maintained in a consistent aesthetic increases brand recognition.
  • Adjusting the method of packaging products to their requirements allows you to reduce the risk of damage to goods during transport.
  • Possibility to add gift items, coupons and samples to packaged goods, which will increase satisfaction with the purchase.
  • Reducing the company's internal costs related to the packaging of goods.
  • Optimization of the process of preparing and sending orders.

Outsourcing co-packing services

Co-packing is offered by many logistics companies and is often combined with warehousing services. Outsourcing such activities to an external contractor is a very advantageous option, which has become increasingly popular in recent years, especially among online stores. Why? Because it allows you to reduce expenses related to renting a warehouse space and having a stationary company headquarters and tools ensuring appropriate conditions for packing and repacking orders. It is also a simple way to optimize the process of picking and packing goods.